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| Campaign '99 |
CAMPAIGN RESOURCES / PUBLICIZING YOUR CAMPAIGN
Looking for ways to tell your employees more
about United Way agencies and services? United Way offers a
variety of proven resources to help you plan, promote and conduct
your United Way’s campaign.
YOUR UNITED WAY STAFF REPRESENTATIVE OR
LOANED EXECUTIVE
One of the best campaign resources you have is your United Way
staff representative or Loaned Executive (LE). United Way’s
experienced staff and LEs can help you from start to finish,
providing assistance with planning and implementing your
campaign. Your representative can:
VIDEO
United Way has a thought-provoking and touching 1998 Campaign
video available to show your employees. This video illustrates
United Way’s Outcome Areas and how your donation makes a
powerful positive impact on people in the Miami Valley. To
reserve a copy for your company kickoff or event, contact your
United Way Campaign Representative or call United Way’s
Marketing department at (937) 225-3037 or send
us an e-mail.
HELPFUL HINT: In addition to showing the campaign video at an employee rally, try setting up a video monitor (or TV & VCR) in a break room or conference room at your place of business. Invite employees to a "Brown Bag Premiere" at which you show the video informally. Or post a "Movie Schedule" around break times in your office and run the video during breaks.
SPEAKERS NETWORK
Want a great way to enhance your campaign? Invite a United Way
speaker to your rally or meeting. Members of the Speakers Network
can speak on a variety of topics including United Way’s
impact in the community.
Other speakers include agency staff or volunteers and people who
have received services from a United Way supported agency. They
truly speak from the heart about United Way services and the
impact they have in people’s lives.
Remember, if at all possible, allow at least 5 working days when
scheduling your speaker. To schedule a speaker, contact United
Way’s Marketing department at (937) 225-3037 or send
us an e-mail.
TOURS
Agency tours are one of the most effective and impactful
activities you can use in your United Way campaign. Employees
have the opportunity to see first-hand how their contributions
are working to make the lives of others better and to renew their
enthusiasm for the upcoming campaign.
Many companies schedule tours of a variety of agencies so
employees can choose which agency to visit. If it does not work
to schedule tours for your staff as a whole, we strongly
encourage you and your team of volunteers to tour an agency. Then
you can share what you saw with your fellow workers.
¨ AGENCY FAIRS
Many companies use agency fairs as a way to bring United Way
services to their employees. Agencies can come to your place of
business and set up displays with literature about their
services. These work well when set up in high traffic areas, so
lots of people can get a look at several agencies.
HELPFUL HINT: Give each employee an invitation to the fair. Tell the employees to have the card stamped or initialed at each booth. Employees who get their cards stamped from each booth are eligible for a drawing.
FOR VIDEOS, SPEAKERS, TOURS AND FAIRS, CALL
(937) 225-3037 OR send
us an e-mail.
PRINTED MATERIALS
A set of standard printed materials are included with your
campaign supplies. These include: United Way campaign brochures,
campaign posters (3 versions), pledge cards, NFL Schedules,
campaign thermometer, and the Guide to Agency Services.
HELPFUL HINT: Your new employees and retirees are an excellent resource to enhance your campaign success. If a new hires and retiree solicitation program is not already in place, consider implementing one.
Other printed materials available from United
Way include New Hires Packets, and brochures to help you conduct
a leadership campaign.
If you need additional printed materials, contact your United Way
representative at (937) 225-3044.
¨ PUBLICIZING YOUR CAMPAIGN
Employee awareness is key to conducting a successful campaign.
And publicity is an important way to make employees aware of
United Way and to educate them about the facts surrounding United
Way and funded agencies. Campaign publicity helps create
interest, generate enthusiasm, inform, motivate and thank your
employees.
Start by choosing a theme to incorporate into your materials and
then build from that theme.
Next, include a plan for publicity in your campaign plans. Work
with your campaign team and/or whomever is responsible for
communicating to employees in your organization. There are many
inexpensive ways you can communicate, so get your creative juices
flowing. Try some of these popular ways to spread the news about
United Way:
¨ HOW TO USE THE CAMPAIGN KIT IN YOUR
PUBLICITY
The information contained in your Campaign Kit should give you
most of what you need to prepare your campaign publicity.
Use the United Way At A Glance and Facts & Figures sections
of the Campaign Kit as well as the Guide to Agency Services for:
HELPFUL HINT: Your company doesn’t publish a company newsletter? Then create a special United Way newsletter to distribute to employees. Many word processing programs have newsletter templates or "Wizards". All you have to do is fill in the copy. Personalize the newsletter for your company, and use the material from your kit. It’s easy, informative and inexpensive to produce!
REMEMBER TO USE THE SAME EFFORT IN THANKING YOUR EMPLOYEES ONCE THE CAMPAIGN IS OVER! Send a thank you letter to employees who gave. Use flyers, posters or E-Mail to communicate your results, announce contest winners, and recognize your team.